Mr. X. would always repeat a name when it was spoken, and would at the same time look intently at the person bearing it, thus seeming to fix the two together in his mind at the same time—when he wanted them they would be found in each other's company. He also acquired the habit of visualizing the name —that is, he would see its letters in his mind's eye, as a picture. This he regarded as a most important point, and we thoroughly agree with him. He used the Law of Association in the direction of associating a new man with a well-remembered man of the same name. A new Mr. Schmidtzenberger would be associated with an old customer of the same name—when he would see the new man, he would think of the old one, and the name would flash into his mind. To sum up the whole method, however, it may be said that the gist of the thing was in taking an interest in names in general. In this way an uninteresting subject was made interesting—and a man always has a good memory for the things in which he is interested.

The case of Mr. X. is an extreme one—and the results obtained were beyond the ordinary. But if you will take a leaf from his book, you may obtain the same results in the degree that you work for it. Make a study of names—start a collection—and you will have no trouble in developing a memory for them. This is the whole thing in a nut-shell.